Monday, 13 August 2007

In the beginning was the word and the word was Logos

New BBC Radio branding unveiled. Can't say I'm utterly sold- a bizarre combo of individuality and uniformity, I think.

Who said the pictures were better on radio? 4 and 7 both look a bit daft to me. I'll be imagining the old logos floating in mid-air when I listen from now on.
I wonder why the World Service has escaped the rebrand? Because BBC Radio World Service with a little globe in a circle would look and sound rubbish?

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